Gold is one of the most sought-after metals in the world. Its rarity and color, as well as its unique properties, have made it a popular choice for many people, from kings and queens of the past to modern day investors. Gold has several properties that set it apart from other metals, making it an attractive option for many applications. The first and most obvious property of gold is its color. Its bright, reflective yellow is attractive to most people, whether to be used in jewelry or as a status symbol. Gold has other qualities that make it attractive as well, though. Its malleability allows it to be formed into thin plates or wires, while its low reactivity means it will not corrode over time. In addition, it is a good conductor of electricity, making it a popular choice for electrical applications. Perhaps the most valuable trait of gold is its scarcity. It is rarer than other metals, making it more valuable and sought after. As gold is found in limited reserves, its demand often increases as its supply diminishes. Furthermore, gold investments are considered to be one of the most stable investments in times of economic uncertainty. With its unique properties, it is no surprise that gold is sought after throughout the world.